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Used car sales of Swansea

Welcome to Victoria Road Motors

Our ethos is to ensure the vehicle is checked and prepared to a high standard prior to collection. After opening our very own vehicle preparation centre in 2023 fully equipped to carry out MOT, servicing and any warranty requirements needed to ensure our customers are looked after not just from point of sale but for the foreseeable.

Our mechanical team include technicians from Land Rover, Jaguar, Volvo and Vauxhall, but are experienced to cover all aspects of diagnostics, servicing and repairs across any vehicle.

VRM was established after coming to a conclusion that trying to purchase used vehicles as a consumer was becoming quite difficult in terms of quality, preparation and honesty. All of which seems to be lacking in the industry, while even dealing with Main agents we felt handovers weren't very personal, vehicles weren't finished to a standard and you were preying on a third party warranty to cover you for any issues. 

Our promise is simple, source, stock and supply as best as we can and deal honestly and fairly with all our customers, we want to supply not just you, but your friends family and children with their future vehicles. Our office is always open, our mobiles are available to customers should they need any advice or assistance. We have been lucky to have amassed some truly great customers over the years who have become life long friends popping in regularly for help or a deal for themselves or others. 

It's a personal business built up with genuine people that have a passion for vehicles and the expertise to cover all avenues. We price compare to ensure our stock is priced competitively nationally, but our aim is to be better than the high majority when it comes to the vehicle itself and the approach and care dealing with us. If any of our inventory is exciting you feel free to pop in for a coffee and a chat, our modular office is a comfortable place to go through any paperwork and our indoor handover bay is well lit for anyone wishing to view the vehicle in a clean and dry bay. 

We offer full dealer facilities including Part Exchange, Finance, Warranty, Recovery, Courtesy Vehicles, Along with additional services such as detailing ceramic coating and many more. 

Victoria Road Motors

Showroom

View our selection of quality used vehicles.

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Contact Us

Have a question? We're here to help! Reach out to us, or find our contact details.

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Customer Reviews

Good service and after service
Stephen Prydie
Excellant service really friendly staff
Wendy Bennett
Management extremely helpful and reassuring nothing was too much trouble
syd Wade
Great guys , great van , piling on the miles. Saved me the legwork . Thankyou
David Clayton
Very good service.
Car excellent
Bartek
Excellent service with a smile. Loving the Jag so far.
Kevin Newsham
Recently bought a car from here, cannot fault this place the guys that run it are very helpful and take a lot of pride in the cars that they sell, so glad we stumbled upon this place and will definately be using it in the future
katie earle
Bought my t6 from james both him and rich know their motors no presure sales laid back but quality service highly reconmend.
richard davis
From start to finish with me buying the van service was top notch. James is a top guy and we will recommend to friends and family.
Phil Jones
From start to finish the service from VRM is 5*! James goes above and beyond to ensure your needs are met, which is key when purchasing a vehicle. I am thrilled with my purchase!
dawn rees
Felt like I was buying a car from a friend, really
honest helpful. no pressure to buy like some plases. I was really impressed with the quality of cars on the lot especially with the one I chose. seen it online and it was better than advertised. chuffed with it.
Tim Nord
Bought a Range Rover Sport TDV8 from them. Absolutely fantastic customer service, answered my questions clearly and honestly, very patient with me as I test drive and looked around the car. Even after buying the car they continued with the great communication with some of my follow up questions. Will definitely try and buy a car from them again!
Chris Davies
Bought a car from James and Richard at Victoria Road Motors recently and I can't thank them enough, the service they have provided is OUTSTANDING, nothing is too much trouble for them and one or two small issues that have occured have been rectified immediately without any problems or hesitation whatsoever.

Total professionalism from start to finish, can't recommend them highly enough.
John Davies
I can't believe it a second hand car dealership you can actually trust. Just bought a lovely BMW from here, James the owner is a real genuine guy and makes sure you are 100% happy with your purchase, the car was prepared to a really high standard, had one or two issues but they have been sorted in their workshop who are also top notch people very polite and obliging I wouldn't hesitate to recommend them if you are looking to buy a used car.
geoff burch
Excellent car excellent service from start to finish would recommended thank you
Leigh Thomas
I had a really excellent experience dealing with Victoria Motors and it was a pleasure to deal with Declan the salesman/director throughout. Apparently all the vehicles for sale are of the highest quality prepared with no expense spared and I wouldn't hesitate to buy another from him. Highly recommended.
Geoffrey Gauntlett
Great service! Really beautiful car with a quick and easy process!
Taylah Webb-Evans
Just bought a car from Victoria Road Motors. I was not rushed. No hard sell. After sales service top notch could not fault in any way. Happy to recommend. Warning light came on not long after i collected the car. They sorted the problem quickly and efficiently. Personal service throughout.
Chris Hobbins
James, sold us a Mercedes slk it was a wonderful experience. Nothing was too much trouble. He runs a fantastic garage. I would recommend him to everyone. Thanksf heres to the next one
Rob & Moira
rob jenkins
Really happy with my recent purchase of a BMW 118i from Victoria Road Motors. The service from start to finish was excellent — everyone I dealt with was polite, patient, and helpful. When I went to view the car, the whole process felt relaxed and unhurried, which was really refreshing compared to other experiences I’ve had with car sales.

On the day I picked it up, they took the time to go through all the settings with me and made sure I was happy before heading off, the car was immaculate and you can see the attention to detail and care taken.
A smooth, straightforward experience — would highly recommend.
Dominic Evans
Absolutely outstanding from first enquiry to collecting our Audi TT Quattro.
Cars here are beautifully presented and displayed way better than Sinclair Audi.
Literally no hard sell just totally polite and helpful.
Nothing too much trouble our car was probably the cheapest they had but the standard of service exceeded all our expectations
Full service history, all handbooks. 2 keys 12 months MOT.
ABSOLUTELY PERFECT!
loving the car Marks out of 10 that's easy 12
Completely satisfied thank you guys.
☆☆☆☆☆
Helen and Chris Warren
helen warren

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